At Enterprise Connect, Cresta, a leading provider of generative AI for intelligent contact centers, announced the introduction of several new solutions and enhancements to its Cresta Real Time Intelligence Platform, a comprehensive portfolio of AI-powered products and solutions that seamlessly work together to help organizations grow revenues and retain customers. Ion this podcast we join CEO, Ping Wu as we discuss this announcement. “There’s a lot off opportunity in the contact center to turn some of the service conversations into revenue generating conversations,” says Wu. In this podcast we discuss how the contact center might be, for many companies, an underutilized revenue generating organization. Wu discusses how Cresta opens those opportunities to create revenue with the customers a company already has, and with the contact center team and infrastructure, a company already maintains. “AI is really in the DNA of the company from day one,” says Wu, discussing how Crest uses AI technology to unlock the potential of the contact center.
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