Are you “fit for purpose”? This was Robert Cooper of Wildix’s question at this year’s MSP EXPO. According to Cooper, the pandemic brought a wave of panic buying as companies scrambled to move to the edge. But the end of the pandemic and the end of the flow of demand driven orders means, according to Cooper, a need for MSPs to change their business model. In a rapidly shifting landscape like the telecom industry, being fit for purpose is more important than ever. If MSPs and VARs are not able to meet the needs of their customer base, how can they possibly expect to survive in this post-Covid revolution? Cooper focuses on the common practice of people offering a large selection of partner logos and brands, offering up themselves as a value-added agent to a collection of different services. Cooper outlines why he feels this is a mistake, and that specialization, being a deep expert on a single brand and then offering expertise in that ecosystem, is a greater value-added proposition. In this podcast we discuss the mistake that Cooper sees when MSPs and VARs are trying to become fit for purpose, we define what it means to be fit for purpose, and we learn how MSPs/VARs tell if they are fit for purpose.
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