Reinventing “Caller Identity” with Rich Call Data, Podcast

Businesses are now displaying brand name to wireless subscribers using the latest in call enhancement technologies

Branded calling is still a new technology but it has the ability to elevate trust in a caller’s identity. This tech is powered by rich call data (RCD) that is displayed on a wireless subscriber’s incoming call screen in the form of the company’s brand name and/or logo, sometimes with an optional call reason field, depending on the solution and device.

When successfully implemented, branded calling can empower consumers with more call information, boosting their confidence to make the right choice when deciding which calls are important to them and whether or not they want to answer. In this podcast, we’ll cover both misconceptions of what this technology IS and IS NOT, and take a look at the security considerations involved in keeping this technology out of the reach of bad actors.

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