Elie Katz thinks MSPs can make money by helping their customers make more money, Podcast

“Building a customer relationship is the hardest part of this business,” says Elie Katz, President and CEO of NRS. So, Katz has an idea. What if the people that already have those relationships, the MSPs and channel partners, with thousands of small retailers and corner shops, become the trusted source, the vaunted trusted advisor on the one set of technology services that complete a sale?  In an era when telecom, IT and even building controls, are all slipping out their silos, why not include the things that make the modern credit card processing “cash register” ring. MSPs and channel partners are already inside retail establishments, selling cloud based managed services, and often adding on AV and security. If our community is helping customers make a call about sale, use managed services to order products for sale, use devices to secure the products to be sold, then why not also sell the point of sale? At one time all these things involved separate pieces of hardware that weren’t connected or sharing anything except maybe a power source. Today, Katz sees an opportunity because it is the TR readership who sell all the communication services that make it possible to run point of sale, which means credit and debit card processing, and much more. In this podcast, Katz outlines the scale of the market and the size of the individual opportunity with each company that can be signed up. Katz tells us that NRS differentiates itself in several critical ways. First, all their fees are simple, and their pricing is very competitive. The company has made a successful business from processing sales that are typically small and where margins are small. NRS knows how to make small businesses succeed in being able to take cards on small sales. Their system is simple. Very little training is needed to sign companies up as NRS takes care of the post-sale work. Finally, with small merchants who might be weary about making changes, NRS allows people to stop without heavy contractual encumbrances. “There’s no reason why we should not be partnered with them (the MSPs) to offer a double and triple play,” says Katz. “Why not,” asks Katz, “go deeper into that relationship?” Visit https://nrsplus.com/