Jasmina Muller, VP of Global Channel Partnerships at Everbridge, reviews the recent pandemic and other events with Don Witt of The Channel Daily News, a TR publication. These events have hurt and even destroyed businesses that did not have a plan in place to deal with the catastrophic effects of COVID-19 and other resulting disasters. The best time to plan disaster recovery is prior to the disaster. However, since we are almost through the worldwide crisis, planning disaster recovery after an event is encouraged since the event will be fresh in every one’s mind. Everbridge’s Critical Event Management (CEM) platform will help automate the process and make for easy modifications moving forward. Remember, it is not just about the business and revenue – it is about employees that are on premise, remote or traveling that need to be helped during a crisis. Jasmina Muller Over time, Everbridge has significantly broadened their capabilities to meet customer needs and today they provide a Critical Event Management platform that helps organizations manage the full lifecycle of a critical event: Assess risks and determine which are relevant to your assets and people; Locate mobile and traveling employees, as well as responders, who are near or traveling to areas of risk; Act to automate standard operating procedures to launch and manage incident response; and Analyze performance to identify bottlenecks and improve response for subsequent events. Their Critical Event Management solutions are used by over 5,000 organizations to keep people safe and avoid and/or lessen disruption to operations when such events as severe weather, workplace violence, active shooters, terrorism, IT and power outages, environmental spills, brand attacks on social media, product recalls, and medical emergencies occur. For more information, go to: https://www.everbridge.com/