According to Ian Kieninger, CEO of AVANT Communications, the Avaya and RingCentral agreement marks a milestone moment in the transformation of the UC market. In this podcast, Kieninger makes the case that UCaaS has entered a new era, marked by a more rapid adoption of cloud services by end users. He also points out that that the Avaya and RingCentral agreement amounts to a master agreement, with Avaya playing the role of agent, offering their massive installed based as potential new customers for RingCentral. Kieninger discusses how the modern Master Agent offers the channel and the end user certain advantage, and we learn about AVANT Communications specific value proposition. Visit www.avantcommunications.net