Podcast: Robert Cooper at Wildix one big message to the channel is differentiation

Don’t ignore sleeping revenue “Well the challenge they (the channel) face today is that they’re stuck with technologies that were built in the eighties… and rather than take a shift in the architecture and take a shift in the technology itself, they’re trying to build enablement to work in today’s business environment and today business is done on the web, business is conducted on the web and customers find you on the web,” says Robert Cooper, General Manager for North America Channel, for Wildix. “And you need technologies that can address this external omnichannel communications capability.” In this podcast, Cooper explains the meaning of differentiation, and why in a very competitive environment, the channel community need to seek partners who can help them stand out and who can actually help them deliver valuable and unique experiences. We hear about what Cooper describes as five principles of this approach. Cooper also talks about “sleeping revenue” in what he describes as untapped opportunities. Cooper outlines how Wildix can help with this process. Visit www.wildix.com See Wildix at ChannelCon Booth 116