MaaS: Marketing As A Service Arrives for UC Market

Hang three words to the end of a noun, "as a service", and you have cloud. Software, platform, communications and more can become a fee purchased off prem out sourced service. But can a non technology activity become an "as a Service"? Harry Brelsford thinks so. In this podcast Brelsford, who is the founder of SMB Nation, describes MaaS: marketing as a service. We learn step by step how MaaS works, how it allows companies to leverage powerful tools and achieve sophisticated marketing milestones all while paying a modest fee. Brelsford also describes how his approach introduces IT familiar tools such as dashboards. As we complete our marketing steps, we land on conversion, and we can track retention too. Brelsford combines many tactics publishers have traditionally have with leading approaches of delivery. Learn more at www.smbnation.com and visit Pivot