by Gary Audin The hard phone is not dead. It more than survives. It is predicted that 24 to 25 million hard phones each year will be sold through 2020. Why when there are mobile phones and softphone applications? Ashley Skeene, National Sales Director for Cetis www.cetis.com and Gary Audin discuss the telephone market in this podcast recorded at the NEC 17 Advantage conference. The discussion covers the range of telephone capabilities and their impact. She continues with observations why the hard phone market is still big even for analog phones as well as IP phones. Cetis, Inc., www.cetis.com formed through the 2006 merger of Scitec and TeleMatrix, and the 2009 acquisition of Teledex assets, designs and manufactures a broad range of analog and VoIP hotel phones. In 1982 they introduced Teledex Diamond Series, the first hotel phones with programmable guest service keys and a customizable faceplate area. Today, Diamond Series continue to be recognized as the most popular hotel phones in the world. Since 1982, hundreds of Cetis channel partners have installed more than 30 million Cetis hotel phones at 100,000 locations globally.