Connecting the channel with training and enthusiasm: WorkStride

Even as telecom has become UC, UCaaS and now CPaaS, one challenge remains constant: channel engagement. Our industry largely consists of relatively small developer companies that must rely on large, diffuse, and very distributed channels over which the developer has very limited control and very limited access. Meanwhile another constant is in play: you can't sell what you don't know. The issue of front line sales people not having a good understanding of product lines and solutions their respective companies have signed up to sell, is a very major problem. In this podcast we learn how WorkStride helps companies overcome these challenges by delivering communications, knowledge and incentives directly to the front line sales people. Leveraging mobile platforms that are in heavy use, such as smartphones, WorkStride endeavors to deliver needed information and enthusiasm directly to the people actually talking to final customers. Tom Silk, EVP of Sales and Marketing discusses how WorkStride overcomes traditional barriers of communication, limited time and resources to get companies in touch with their channel with measurable and successful programs.