It has been 4 years since the AT&T Partner Exchange program has started and it is making great strides to service and support the partners that have come on board. Suzanne Galvanek, Vice President of Marketing and Technology Solutions and AT&T Partner Exchange, explains how AT&T has put in place two support organizations for the Partner Exchange Organization to Don Witt of The Channel Daily News, a TR publication. Suzanne continues to explain how the marketing team and the technology platform team are very focused on servicing the Partner Exchange. All forms of marketing including pricing, product promotional materials, data sheets and specification sheets are created for their partners AT&T now has three primary channels: Alliance Channel working with agents Partner Exchange Organization working with Solution Providers and Resellers White label wholesale program Because of the long history with the other two programs, AT&T had to provide incentive for companies to join the Partner Exchange Program. Obviously, they would have the powerful name AT&T they would be representing and the known very high Quality of Service (QoS). Another key component of the program is not putting any limitations on who resellers could sell to in the channel. The Reseller or Solution Provider owns the customer relationship and will also perform the billing function. In addition to the above, AT&T provides: Market development funds Training programs APIs Quoting tools With the above, AT&T has made the Solution Providers and Resellers experience a very positive one. Now, since they can utilize virtually any device to provide quotes, they can integrate the AT&T solution into their own quoting application allowing them to seamlessly quote multiple vendors for the same customer solution. Listen in as Suzanne discusses a number of other program features which make the sales process more successful for their partners. For more information, go to: https://partnerexchange.att.com/
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