Analytics = Innovation and Easy/Fast Productivity

by Gary Audin Did you know that 90% of communication and collaboration services go unused? If you need a manual, that discourages the expanded use of these services. You want the services to be as easy to use as Google and Facebook. The services can be great but it is the knowledge gained through analytics that can drive the services adoption. Davide Petramala, EVP and Chief Evangelist for Esna www.esna.com and Gary Audin recorded this podcast at the International Avaya User Group conference. Davide points out that analytics can vastly improve feature and function usage. Analytics can be used by the customer to deliver productivity and expand usage. The vendor, Esna, can use the analytics to discover usage and develop features and bring them to market in a few weeks. Using these analytics for the Zang Office and Zang Space can make these integrated cloud services especially easy for the SMB to adopt and deploy rapidly with little effort. Esna www.esna.com, an Avaya company, is a leading provider of real-time communication and collaboration solutions. Esna makes it easy for businesses and individuals to connect, communicate, and collaborate with one another by embedding unified communications and real-time collaboration inside the applications they use every day. Millions of people in leading businesses, educational institutions, and government organizations globally rely on Esna every day to stay connected, to drive productivity, and to get work done.