David Patton, Senior Sales Engineer for Rocana, explains how big data is required for service providers to Don Witt of The Channel Daily News by Telecom Reseller. Many providers are letting big data fall into the bit bucket, but Rocana Ops helps the service provider perform network optimization by capturing data from 10s of thousands of devices and packages the information back to the service provider in a service panel. Based on the information, the service provider will know if the network is going to have a problem, needs to expand and where or needs to contract. Convert Data Traffic into Dollar! Enterprise IT environments are extremely complex. Seeing across all systems, stacks, services, and endpoints requires a completely new approach to IT monitoring. Enter Rocana. Combining a massively scalable and open event data warehouse with advanced analytics and guided visualizations, Rocana Ops gives technologists total operational visibility. All sources, all the time, forever. The Root of Digital Transformation Rocana empowers technology leaders to see more and accomplish more through total operational visibility. Combining event data warehouse capabilities with advanced machine learning, Rocana Ops captures and analyzes all data from all sources, keeping it online and available for years so technologists can identify emerging problems, improve performance, and drive innovation. To find out more, got to: https://www.rocana.com/