IBM and Oracle Creating New Experiences

There are a number of advancements being made in the tech world, of course the well known multinational technology and consulting corporation, IBM is leading in these advancements. They work closely with Oracle organizing web commerce for corporations to improve the user experience for their customers, which often times means improving the experience for the employees dealing with the customers.In today’s consumer driven world, customer experience is of utmost importance, that said what ways can big corporations like IMB, or Oracle make a user experience that not only meets their needs, but keeps them coming back?